In the Tenacity van, Holly talks about when she first noticed that her son had a BO problem, and this turns into “The First Moments of Funk”. It’s not a bad idea, actually. Except for one crucial point that will crystallize later. She also decides that Scottie Pippen will appear as “The Funky Godfather”, and to me, that seems like a whole other campaign. It’s tangentially related but not entirely, and it seems like a 30-second ad isn’t enough to contain both different concepts.
Celebrity Apprentice 3-5
