Celebrity Apprentice 3-5

This week, they’re working with Right Guard. Executives Dan and Eric want them to introduce Total Defense 5 with a 30-second TV and a 10-second Internet ad. Their target audience is “young, male sports enthusiasts”, and they’ll be judged on creativity, brand integration, and overall presentation. (I kind of wish they’d just said their target demo was really stinky men age 18-34, but that may just be me.–Myndi)