Marlee comes up with the slogans “Feel the Pop” or “Celebrate the Pop”. Everybody reacts like that’s a terrible suggestion, but it’s really not bad. I think it might be more regional – some parts of the country, you just called it “pop”. You don’t hear that much anymore, but when I hear somebody referring to soda as pop, it really does create this sort of nostalgia where I’m drinking from a green plastic glass at my grandparents’ house on a Saturday afternoon, reading comics and asking my grandfather questions about the Navy. There’s an immediate positive association with “pop” that makes me like that slogan. That’s some next-level Don Draper voodoo you’re pulling off there, Marlee.
SubsidiLarry!