Mad Men Round Table: Season 3, “The Gypsy and the Hobo”

If we had a clever name for adultery, would it be so bad? If we called “identity theft”, say, a “name makeover”, would it look so criminal and sinister?

You can’t change what’s in the can. Maybe you can trick people with a clever name, or name change, but eventually, people are going to remember it’s horse meat. And you can try and block out your past (I’m talking to you, Don Draper), but eventually it will remember you ..and find you.