And Don’s plan at creating a perfect life and career, on the surface, while at the same time living another life and loving many women is all about to unravel in a spectacular explosion of pain and sadness.
It finally happened. Betty found the Don’s desk drawer key and uncovered his past – and wads of cash. Her world came crashing down. Betty now realizes she’s just a small, creative part of Don’s greatest ad campaign and branding effort – his own. Don has made himself a living, breathing theater of the mind – better than any Hilton campaign, Kodak carousel pitch, or Western Union slogan. And luckily we had an uncomfortable introductory speech from Roger Sterling to illustrate the genius behind advertising, period.
“My job is boiling down communications to its essentials. And I know, that there is a ‘blue’, that at least 45 percent of the population sees as the same. The truth is, people may see things differently; but they don’t really want to.” -Don Draper
Don Draper, throughout the series, has dripped in some of his philosophies on how great creative works. It creates an image of something that doesn’t actually exist. It speaks to a world people want to believe they live in, allowing them for a moment to ignore reality. It’s why we all love Christmas and Birthdays so much. No matter what is happening in your day-to-day grind, it’s nice to stop, take a break, and get presents. And although our families often bring drama and tension to these occasions – the turkey gets overcooked and is dry, Uncle Charlie drinks too much and always says the wrong thing – our memories paint a different picture …and the pictures capture only the moments we want to remember.
