“Change is neither good or bad, it simply is. It can be greeted with terror or joy …a tantrum that says, ‘I want it the way it was’, or a dance that says, ‘look, something new’. P.R. people understand this, but they can never execute it. If you don’t like what is being said …change the conversation.” -Don Draper
I don’t know what the new conversation is going to be, but I suspect it’s going to change – and I’m going to greet it with a dance. It’s the late ’60s on Mad Men, and whether the characters like it or not, things are going to change.
Peggy hates the new Patio campaign, and makes Don watch the opening of Bye Bye Birdie and he summarizes it brilliantly, and in turn summarizes this episode of Mad Men.
